Frank Gehry expands the German art world
The north-western German town of Herford made quite a splash in the art world with its ambitious new project, the MARTa Herford Museum. The 21,000 sq.ft. addition by Frank Gehry brought a serious overhaul to the existing structure that's been standing since the 1950's.
With the name MARTa fronting the triad of design (M standing for Möbel/furniture), art (ART) and architecture/ambience (a), the museum aims to provide fresh inspiration for art, design, architecture and business both in the local region and far beyond. An extraordinary complex of buildings designed by Frank Gehry houses a novel combination of a museum, centre of excellence and event forum. It is here that exhibition curator and museum director Jan Hoet displays contemporary aspects of art and design. The main idea behind MARTa Herford is to highlight and redefine the contradictory links between art and business.The museum addition is sure to add to Herford's prominence in the design community where the town accounts for 20% of furniture made in Germany as well as hosting two prominent trade shows, MOW and ZOW. Both are showcases for the furniture trade and suppliers respectively and act as both international forums as well as barometers for the industry.
Link: MARTa Herford
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