Architect William McDonough continues to garner attention for his "cradle-to-cradle" vision of an industrial revolution that uses nature as a model, completely rethinking the current concepts of recycling and production.
Imagine buildings that generate more energy than they consume and factories whose waste water is clean enough to drink.Article: Newsweek - Designing the FutureOur job is to dream—and to make those dreams happen.
Link: William McDonough
Reference: Cradle to Cradle (Land+Living)
Reference: "Cradle To Cradle To Washington" (Land+Living)
Related: What Can I Do? (Land+Living)
William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that – in demonstrable and practical ways – is changing the design of the world"
Mr McDonough is founder and principal of two design firms. William McDonough + Partners, Architecture and Community Design, has created numerous landmarks of the sustainability movement since 1981, designing homes, offices, corporate campuses, academic buildings, communities, and cities. McDonough Braungart Design Chemistry (MBDC) employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.
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