"The Michael Graves-Target partnership is the very model of a successful designer-retailer collaboration. But getting there was an occasionally bumpy ride."
An an interview with Michael Graves by Linda Tishler in Fast Company about his partnership with Target to create an affordable line of designer products. The arrangement with Graves paved the way for Target's future collaborations with other designers and making Target the budget outlet for designer products.
Article: Fast Company
Link: Graves at Target