"If you’re hoping to persuade Frank Gehry to design something in your city, here’s one phrase you should not use: 'the Bilbao effect.' He hates it. 'When people approach me like that, I turn them down,' he tells NEWSWEEK. The architect understands that his iconoclastic design draws hundreds of thousands of admirers annually to Spain's Guggenheim Museum Bilbao, which opened in 1997. But he takes issue with the term, which was coined after cities around the world tried to emulate the museum's success by commissioning high-style architecture designed specifically to draw attention—and tourist revenues. Gehry is not comfortable with the whole phenomenon. He says his designs are meant to benefit and improve the communities where they will be built and he insists he wants to be a 'good neighbor.'"