Designing the Future


Newsweek interview with leading ecological architect William McDonough
Architect William McDonough continues to garner attention for his "cradle-to-cradle" vision of an industrial revolution that uses nature as a model, completely rethinking the current concepts of recycling and production.
Imagine buildings that generate more energy than they consume and factories whose waste water is clean enough to drink.

Our job is to dream—and to make those dreams happen.

Article: Newsweek - Designing the Future
Link: William McDonough

Reference: Cradle to Cradle (Land+Living)
Reference: "Cradle To Cradle To Washington" (Land+Living)
Related: What Can I Do? (Land+Living)

William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that – in demonstrable and practical ways – is changing the design of the world"

Mr McDonough is founder and principal of two design firms. William McDonough + Partners, Architecture and Community Design, has created numerous landmarks of the sustainability movement since 1981, designing homes, offices, corporate campuses, academic buildings, communities, and cities. McDonough Braungart Design Chemistry (MBDC) employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.


Comments Add Comments

Genius Approach
Posted by Austin Young on 5/12/2005 1:24:00 PM

When I read McDonough's interview in Newsweek, I was blown away. This is the answer! We really need to take McDonough's approach and start cleaning up this world.

I like the idea of having labels on each product on how to recycle it. That would be helpful, and easy.

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