They rolled out the sod carpet for the CA Boom Grand Opening Extravaganza party tonight. The evening featured exhibits, music, food and drink, and oh yeah, some celebrity guests. We were fashionably late... this is LA after all... but by the time we arrived, we had missed the night's celebrity and designer co-hosts. No sign of Brad Pitt, Courtney Cox or David Arquette. No Salma Hayek, Bencio Del Toro or Diane Keaton to be found. No sightings of Eric Owen Moss, Lawrence Scarpa or David Hertz... though we did see Lorcan O'Herlihy from across the way, but he was gone before we could catch up with him. Or maybe we were just in the wrong place, but no matter, we weren't there for the celebs.
What we did see looks to be a promising event; lots of cool exhibitors that we look forward to checking out in the next couple of days. We will be at CA Boom over the next three days and plan to attend the home tours and hear some of the speakers, so be sure to check back for our daily report.
Reference: CA Boom: A Festival of Contemporary Design (L+L)
Link: CA Boom